NIL Deals
Sourcing, valuation, and negotiation so the athlete never signs a number they do not understand.
Full-service athlete management
Premier
Representation.
Changing the game for clients everywhere. Athlete Alliance represents college and professional athletes in NIL, brand, and career.
Do the right things, with the right people, for the right reasons.
About us
A smaller roster.
More attention.
Athlete Alliance is a founder-led management firm for student, amateur, and professional athletes. We sit between the family and the brand: valuation, the contract, and the campaign that follows.
Headquartered in Fort Wayne / Huntertown, Indiana. One point of contact — not a call center.
What we do
Representation.
Talent Marketing
Brand partners matched to sport, audience, and personality — not whoever emails first.
Collegiate
Representation for college and incoming Power 4 athletes, aligned with school and NCAA rules.
Content
A posting plan that grows the name without turning the athlete into a full-time creator.
Client Relations
One point of contact for the athlete and family from intake through payment.
Creative
Campaign graphics, signing assets, and brand identity that hold up next to the league.
Roster
On the roster.
Open to brand partnerships
Jaguar Jackson
Professional Basketball · Fort Wayne, Indiana
- Currently
- London, England
- Status
- Newly signed overseas
Athlete Alliance manages his sports marketing portfolio as he builds his brand alongside his career overseas. Brands: marketing@athletealliance.agency
Process
How we work with an athlete.
- 01Intake: school, position, offers, goals
- 02Valuation memo with real going rates
- 03Offer review or targeted outreach
- 04Negotiation and athlete-first redlines
- 05Activation: posts, invoices, payment
Contact
Start the conversation.
Athletes and families: info@athletealliance.agency. Brands: marketing@athletealliance.agency.